Campaign Setup & Performance Incentives

How the WinTask Promotion Flow Works

Promote WinTask using the unique ad link assigned by the company. When a user clicks the link, the registration page opens with the assigned referral code pre-filled. Registrations and task conversions are counted based on the WinTask dashboard records.

Incentive Structure

Cost Calculation

• Registration Cost = Same-day ad spend ÷ Same-day valid registrations.
• First Valid Task Cost = Same-day ad spend ÷ Users who completed their first eligible task and passed WinTask dashboard verification that day.
• Both cost targets must be met to qualify for the relevant tier.
• Assessment is based on same-day data. No 7-day attribution window is used.
• Each user is counted once as a registration. Subsequent logins are not counted again.

Create a Meta Campaign

1. Open Ads Manager

   Log in to Meta Ads Manager and click + Create.

2. Select the campaign objective

   Choose Traffic, then select the manual Traffic campaign setup option if it appears in your account.

3. Set up the campaign

   Buying type: Auction. Use a clear campaign name, for example WT_INDIA_TEST_DATE_BATCH.

4. Budget and testing options

   For the first test, use Ad Set Budget. Keep A/B Test off unless your manager asks you to run one. Use the highest-volume bid strategy if available.

Meta may show slightly different labels or options depending on your ad account and current rollout.

Set Up the Ad Set

1. Name the ad set

   Suggested format: WT_INDIA_AUDIENCE_BATCH.

2. Conversion location and performance goal

   Select Website. Prefer Maximise landing page views where available. If this option is not available, discuss the link-click option with your manager.

3. Budget and schedule

   Enter the daily budget and dates approved by your manager. Do not increase the budget on your own.

4. Location and audience

   Set the location to India. The initial test can start with ages 18–44 and all genders, subject to the campaign's approved audience and applicable Meta rules.

5. Device settings

   Choose mobile devices and Android where the option is available. Exclude Android tablets only if WinTask does not support them.

6. Language and targeting

   You may test English and Hindi. If language restrictions make the audience too narrow, discuss a separate all-language test. Avoid adding too many interests at once.

7. Placements

   For the initial test, consider Facebook Feed, Instagram Feed, Facebook Stories, Instagram Stories, Facebook Reels and Instagram Reels. Check the creative preview for every selected placement.

Create the Ad

1. Confirm the ad identity

   Select only the official WinTask Facebook Page and an Instagram account authorised for advertising. Do not publish if the identity is incorrect.

2. Upload the creative

   Choose Manual Upload and use one image or one video for the first test. Check image quality, aspect ratio and cropping across placements.

3. Enter the ad copy

   Write clear and accurate primary text and headline. Explain that users need to register and complete eligible tasks. Rewards are subject to the actual task rules.

4. Add your unique link

   Paste the unique ad link provided by the company. Do not replace it with another link.

5. Test the registration journey

   Open the link on a mobile device. Confirm that the registration page loads correctly and the assigned referral code is pre-filled.

Meta Ads Manager — English Interface Screenshots

The screenshots below are real English-language interface examples from published advertising guides. They replace the earlier Chinese-language screenshots and mock-up screens. Meta may update its interface, so some labels or layouts may differ from your live account.

1. Choose the Traffic Campaign Objective

In Ads Manager, click Create. Select Traffic as the campaign objective, then click Continue. This is the English-language objective selection screen.

Image source: Ashokcharan.com — Facebook Advert Campaign Objectives

2. Set the Website Destination and Performance Goal

At the Ad Set level, choose Website as the destination. For a website traffic test, select the available performance goal that matches the approved plan. The exact options depend on the campaign setup shown in your account.

Image source: XYZ Lab — How to Apply Cost Cap in Meta Ads

3. Configure the Audience

Set the location to India. Review age, language and audience controls based on the approved WinTask campaign brief. Avoid narrowing the audience with too many restrictions in the first test.

Image source: ConvertBomb — Facebook Ad Targeting Basics

4. Add the Website URL and Review the Ad

At the Ad level, select the correct authorised Page identity, add the creative and copy, and enter the unique WinTask ad link in Website URL. Test the link and confirm the referral code is pre-filled before publishing.

Image source: Airbridge Help Center — Meta Ads Website Conversion Setup

Pre-Publish Checklist

Tick each item before publishing. Your checklist progress is shown below.

Publishing & Performance Tracking

• Meta Ads Manager: Monitor spend, impressions, clicks and landing page views.
• WinTask dashboard: Check same-day valid registrations and first valid task users whose tasks passed verification.
• Meta SDK / App Events are not currently connected. Meta data should not be treated as confirmed app registrations or completed tasks.
• Each user is counted once as a registration. A first task counts only after dashboard verification.
• Daily cost and bonus assessment uses same-day data, not a 7-day attribution window.

Budget Management & Bonus Calculation

• Performance Bonus = Eligible same-day ad spend × applicable tier bonus rate.
• Eligible ad spend means actual spend within the budget approved by the manager.
• Any extra spend that has not been approved by the manager will not be included in the bonus calculation.
• If you need more budget, contact your manager first. The manager will review registrations and task conversions in the dashboard before approving an increase.
• 30% is the current trial maximum. The company may revise the rate based on business performance and will notify the team before the revised rate takes effect.

Bonus Example

The final column shows ad spend plus bonus as a combined cost figure. The media buyer's performance bonus is shown separately in the Extra Bonus column.

Daily Cost & Bonus Calculator

Enter eligible same-day ad spend, valid registrations and first valid task users verified by WinTask.

Ad Compliance Requirements

• Do not make false income claims, guarantee earnings, exaggerate task volumes or use misleading reward statements.
• Do not suggest that users get paid simply for receiving SMS messages. Clearly explain the eligible task requirements and verification process.
• SMS tasks must be based on legitimate business activity and appropriate user consent, and must comply with applicable Indian laws, telecom operator requirements and platform policies.
• Do not hide important conditions, withdrawal limits or reward rules in the ad copy or landing page.

Useful Meta Learning Resources

• Meta Blueprint — Official Meta training
• Meta Business Help Centre